© Huda Beauty London take over
Creative Overview
I covered the Huda Beauty London pop up, the branded bar glowing red, hostesses in pink working the room and guests laughing and posing with pink smoke going off behind them. The Pussycat Dolls and Central Cee both performed just before the night wrapped up, so it built to a real high. It's high energy event work and exactly my kind of thing, catching the room actually having a good time rather than staged smiles.
Loewe SS26 FROV & Backstage
New York Times Cannes Lion'26







