Loewe SS26 FROV & Backstage

Loewe PFW SS26

Year

2026

Client

Loewe

Service

Photography

Loewe SS26 FROV & Backstage

Loewe PFW SS26

Year

2026

Client

Loewe

Service

Photography

© Loewe SS26 FROV & Backstage

Creative Overview

Backstage and front row at Loewe's SS26 in Paris. Jack McCollough and Lazaro Hernandez's first collection for the house. Backstage in the run-up, hair sectioned and clipped in a plastic chair, a ruby ring catching the light as an eye is set, bronze leather and shield sunglasses under the mirror lights; then out front as the room filled for the debut.

Netflix Cannes Lion 2026 Activation

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© 2026 - Pip.Director - All rights reserved

© 2026 - Pip.Director - All rights reserved

© 2026 - Pip.Director - All rights reserved